Working with us

01

Who do you work with?

Businesses of all sizes — from startups establishing a first identity to established companies and institutions running multi-channel campaigns — across Zambia and into neighbouring markets in Sub-Saharan Africa. What matters more than size is whether there is a real goal to work toward.

02

Can you work with our existing marketing team?

Yes, and it is often the better arrangement. We commonly cover the channels a small team cannot get to, or sit above day-to-day execution as the strategy and reporting layer. We are not trying to replace people who are already doing good work.

03

Do you take on one-off projects, or only retainers?

Both. A logo, a video, a print run or a positioning exercise can each be a single project. Retained work makes sense when the job is genuinely ongoing — campaigns, content and reporting — but we will not push you into a retainer for something that is a one-off.

04

What if we only need part of a service?

That is normal. Nobody needs every item on a service list. We scope to the gap you actually have, and we will tell you when something you have asked for is not the thing that will move the needle.

05

Are you a full-service agency or specialists?

Full-service by structure, but the value is in the joins. Strategy, creative, media and print sit under one roof, so the message that comes out of the strategy is the same one that reaches the billboard. That consistency is what usually breaks when a business uses separate suppliers.

Pricing and scope

06

How much do your services cost?

Pricing is built around scope and the outcome you need rather than a published rate card, because the same service can be a two-week job or a twelve-month programme. Every proposal states exactly what is included, what it costs and what it is meant to achieve.

07

Why don’t you publish prices?

Because a figure without scope misleads in both directions — it either frightens off work we could do well, or anchors expectations below what the job actually needs. We would rather have one short conversation and give you a real number.

08

Do you charge for the first conversation?

No. An initial discussion, and an honest view on whether we are the right fit, costs nothing. If the answer is that you do not need us yet, we will say so.

09

What does a proposal include?

The objective, the scope, the deliverables, the timeline, the cost, and how success will be measured. If any of those are missing from a proposal — ours or anyone else’s — there is nothing to hold the supplier to.

Process and timelines

10

What is the CASI model?

Our working method: Concept, Analytics, Strategy, Impact. An idea is defined, tested against market evidence, turned into a plan with named channels and measures, then judged on what it actually produced. It exists to stop work being approved on opinion alone. See the full method →

11

How quickly can you start?

Usually within a week or two of an agreed scope, depending on what is already in the studio. Production work involving locations or cast needs longer lead time, and we will give you the realistic date rather than the one you would prefer to hear.

12

How long does a typical project take?

A brand identity runs roughly four to eight weeks. A corporate video is three to five. A positioning and go-to-market engagement is six to twelve. Print depends on materials and finishing. Digital campaigns can launch within weeks but need months before they can be judged fairly.

13

How involved do we need to be?

Most at the start, least in the middle. Briefing and direction decisions need your time; execution does not. We set review points at the outset so approvals do not become the thing holding the project up.

Ownership and practicalities

14

Who owns the work?

You do, outright, on final payment — including source and working files, not only exports. Any designer or agency can pick the work up afterwards without starting again.

15

Who owns our ad accounts and analytics?

You do. Ad accounts, analytics properties, domains and pages stay in your name and we work inside them. If the relationship ends, the audience data and campaign history stay with you.

16

Do you sign NDAs?

Yes, routinely. Much of our work involves commercial strategy and unreleased campaigns, so confidentiality is normal rather than exceptional.

17

Do you work outside Lusaka?

Yes. We serve clients across Zambia and into the wider Sub-Saharan region, and we travel for production and installation. Travel costs are quoted separately so you can see exactly what a location adds.

Results and measurement

18

How do you measure success?

Against numbers agreed before the work starts, which vary by job. Awareness work is measured on reach and recall, demand work on enquiries and cost per enquiry, brand work on consistency and recognition. Agreeing the measure up front is what makes the review honest.

19

How do you ensure your campaigns deliver results?

By testing assumptions against real market data before spend commits, launching in stages so early results inform later budget, and moving money toward whatever is working. Creativity without measurement is a gamble; measurement without creativity is a spreadsheet.

20

What if something isn’t working?

We say so, early. Every plan has review points precisely so under-performing spend can be redirected rather than defended. A supplier who never reports a problem is not reporting properly.

21

Can you guarantee results?

No, and neither can anyone being honest with you. Markets, competitors and budgets all move. What we do commit to is the method, transparency about what the numbers show, and changing course when the evidence says to.

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